diff --git a/zone/client_packet.cpp b/zone/client_packet.cpp
index 797232a6a..f1879be4d 100644
--- a/zone/client_packet.cpp
+++ b/zone/client_packet.cpp
@@ -2740,6 +2740,7 @@ void Client::Handle_OP_AltCurrencySell(const EQApplicationPacket *app)
 		}
 
 		if (!RuleB(Merchant, EnableAltCurrencySell)) {
+			Message(Chat::Red, "Selling alternate currency items is disabled.");
 			return;
 		}